Why do the most high-achieving leaders of the 21st century happen to be those who understand their own biology? Your host, Dr. Katrina Burrus, MCC, interviews Scott Halford and seeks an answer to this question. Halford’s book, Activate Your Brain, focuses on the unique value of willpower.

• Is it something you either have or you don’t?
• Is it a muscle that can be trained?
• How is willpower linked to impulse control?
• Is distraction a major stumbling block for many executives?
• How does one coach around it to overcome resistance?

Listen to these invaluable tips to find out.

Who is Scott Halford

Scott Halford is a writer and long-time educator of businesspeople worldwide. He focuses on brain-based behavioral science, emotional intelligence, critical thinking, and influence. In 2014, Scott was inducted into the National Speakers Speaker Hall of Fame. He has been the “Brainy Business” columnist for Entrepreneur.com, and blogs for Huffington Post.  Scott is the author of Activate Your Brain (2015) a Wall Street Journal best-selling book, and Be a Shortcut – The Secret Fast-track to Business Success.

• How did you build such a strong brand and innovate with “blonde chocolate”?
• What are the challenges in today’s economic environment in Switzerland and Europe?
• What are the current market trends and innovation opportunities in your industry?

Listen to learn more about this Swiss business executive’s leadership journey.

Who is Daniel Bloch?

Mr. Daniel Bloch, CEO of Chocolats Camille Bloch SA, manages his thriving family business in the country that is the mecca of chocolate. How does he do this in such a saturated market? Mr. Bloch explains the company’s history to the podcast host, Dr. Katrina Burrus. Chocolats Camille Bloch SA is a 3rd generation family-owned business, and the last of its kind in the Swiss chocolate industry.